Frost Bank

Expressing Frost’s Mission Through Award-Winning Design
‍As a proud member of the marketing team at Frost Bank, I work within our dynamic Creative Studio. The Creative Studio brings together talented designers, insightful copywriters, and a dedicated production team to create thoughtful and innovative work.

My role as a digital graphic designer is to collaborate with our Commercial, Insurance, and Affluent teams to help express Frost's core values of Integrity, Caring, and Excellence.

As the first inhouse design team at Frost Bank, we hit the ground running, and in our very first year, we’ve been honored with three design awards from Graphic Design USA (GDUSA), a publication that recognizes excellence in design and creative communication. I’m especially proud that two of these awards came from projects I had the privilege to be part of.

Here are some of my favorite projects that I have worked on while I’ve been with Frost.

Greenwich Awards
I had the privilege of designing an award-winning campaign that celebrates Frost Bank’s recognition with multiple Greenwich Best Brand and Excellence Awards—some of the most prestigious honors in banking. However, the heart of the campaign focuses on what truly matters: helping our customers grow their businesses. The campaign included printed collateral, motion graphics displayed across our ATM screens and social media platforms, and email outreach. It was exciting to create a cohesive design that reflects both our achievements and commitment to our customers' success.

Cybersecurity Awareness Campaign
I designed a motion graphic for Frost Bank’s ATM screens to promote Cybersecurity Awareness Month. This graphic is displayed across all 1,700+ ATMs throughout Texas, reinforcing the importance of staying safe online. It was a rewarding project that helped deliver an important message in a visually engaging way, aligning with Frost’s commitment to security and customer care.

Frost Focus
I design Frost Focus, a quarterly newsletter that delivers personal finance content to help Frost customers stay on the path to financial freedom. The newsletter covers a wide range of money matters—from banking and investing to insurance and taxes—offering timely, trustworthy advice. I enjoy creating designs that make complex financial topics approachable and engaging for our readers.

Fiesta Medal
I had the opportunity to design a Fiesta medal for Frost Bank, with 10,000 medals distributed across San Antonio during Fiesta week. Fiesta, also known as the Battle of Flowers, is the city’s biggest festival.

Fiesta medals, inspired by military decorations, are bold, colorful designs that reflect pop culture and local history. They are proudly pinned on sashes worn to events throughout the ten-day celebration. Creating this medal was a meaningful way to connect Frost with San Antonio’s vibrant traditions.

Racing Shirt
I designed this racing shirt to reflect the energy and spirit of our team while showcasing Frost’s new brand identity. The bold elements and clean lines capture the excitement of competition and align with our core values of Integrity, Caring, and Excellence. Whether we’re racing toward the finish line or supporting from the sidelines, this shirt brings our new brand to life with every mile.